Little Caesars Locations in WV to Participate in Statewide Police K-9 Fundraiser for 2025

PRESS RELEASE

Little Caesars Locations in WV to Participate in Statewide Police K-9 Fundraiser

April 2025

Little Caesars Pizza is thrilled to announce the launch of its 6th annual Pizza Pizza Paws Campaign this April. This month-long initiative aims to raise vital funds to supply essential equipment for over 200 police K-9 teams across West Virginia, Kentucky, and Ohio. The campaign will offer K-9 handlers the opportunity to select from a Ray Allen Icon Air Harness, Ray Allen Lather Agitation Muzzle, or a Tractive GPS Tracker.

To help reach our $30,000 fundraising goal, thermometers will be displayed in 66 Little Caesars locations throughout the region—9 franchisees with 52 locations in West Virginia, 6 in Kentucky, and 8 in Ohio. This initiative is designed to enhance support and awareness for local police K-9 divisions, many of which rely on donations and personal contributions from the handlers themselves.

“It’s an honor for us to support the police K-9 divisions,” said Vicki Dunn-Marshall, Franchisee and Owner of VDM Management Group. “From tracking and drug searches to criminal apprehension, K-9 officers play a critical role in making our communities safer.”

Sabrina Donahue-Moore, Marketing Director, added, “We’re grateful for the overwhelming support from our customers and community. A huge thank you goes out to the officers and their K-9 partners for the incredible sacrifices they make each day.”

“We are thankful for Little Caesars' continued partnership with the Pizza Pizza Paws campaign,” said William Rose, President of the West Virginia Police Canine Association. “This campaign has provided our police K-9 teams with crucial equipment that would otherwise be out of reach, and we truly appreciate the efforts of everyone involved.”

Since its inception in 2019, the Pizza Pizza Paws Campaign has supported local K-9 teams in numerous ways:

• 2019: Raised funds for 85 handlers to receive first aid kits

• 2021: Provided over 100 handlers with DOGTRA GPS tracking collars

• 2022: Supplied 170 handlers with “Essentials Kits” (Collars, leads ect)

• 2023: Donated On The Go Kits (A/C Vent system) to 185 K-9 teams

• 2024: Funded 200 portable first aid kits for K-9 units

Customers can donate at any participating Little Caesars location or at Help For Animals in Barboursville. Those who wish to contribute online or seek further details can visit pizzapizzapaws.com.

For questions, please contact:Sabrina Donahue-MooreMarketing Director, VDM Management GroupPhone: 304-654-5057Email: SabrinaD@VDM-Group.com